Korean Source: 밀레, 메트로 아웃도어 ‘엠리미티드’ 론칭…올해 목표 매출액 300억
Millet announced the launch of its metro outdoor line, ‘M-Limited’ in time for the fall and winter season this year.
M-Limited will target the 25-35 consumer base. The line will showcase products that can be worn in everyday life as well as outdoor activities such as hiking. The line will have a 40:60 product mix ratio consisting of urban fashion and outdoor functionality. It will have a simple and clean design to differentiate itself from the main line.
Japanese creative director, Masatto, is responsible for the product design and planning. The launch show will be held on May 21 at the Grand Hilton Hotel. A webzine and blog will be opened together with the official website. Group JYJ was appointed exclusive models.
Company officials said, “With the same functionality but at an affordable price and good design, we plan to open 60 stores this year aside from the 130 Millet stores to achieve sales of 30 Billion won. They are planning to achieve 120 billion won in 2015.
Credit: rubypurple_fan
Shared by: Hellothrice
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